How It Works
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Initial meeting
This provides a clear and concise picture of your business & enable us to fully understand the nature of your product / service. It also identifies and defines the objectives you wish to fulfil through using Saluto.
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Campaign planning
We identify your customer base and recommend a media plan to encompass your requirements, utilising your budget effectively, maximising the reach to your target audience. Choose from local, regional or national.
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Advert Production
We formulate relevant and effective concepts including scripting, audio and visual themes to appeal to your target audience.
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Analysis & Optimisation
We track and review delivery of your campaign. We can monitor web traffic and enquiries/sales data are usually able to optimise your campaign & improve your ROI by up to 25% in the first 3 months.
Why Choose Us?
We are not an advertising agency. We are a team of business owners who have run successful TV campaigns to enable our businesses to grow. We created Saluto to share our knowledge and expertise. We want other companies to realise how powerful TV advertising can be in driving business growth.
Over the past 15 years we have successfully run TV campaigns for all of our businesses. Our most recent success saw the business grow from just four members of staff to a work force of over 70 within 3 years.
So we know that TV advertising works and we transfer our skills and knowledge to show you how best to maximise it effect for your business.
Why TV?
TV is the most cost effective advertising medium with a massive reach.
TV's ability to generate more sales; to work both immediately and over the long term; to create an emotional bond between viewer and brand; and the major influence it has in making other media more effective makes it indispensable to any business that wants to create and maintain long term success.
Why TV? Watch our promo here!
Campaign Options
We offer a wide range of options for differently profiled businesses. We create campaigns with localised or nationwide reach and if you are looking to launch your service or product - TV sponsorship or radio may be a better option to differentiate your brand amongst competitors.
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Nationwide Campaigns
Incorporates regional and national campaigns based upon channel choice. We create bespoke strategies reaching highly specific audiences at low costs. Great for businesses not constrained by geographical location.
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Sky Adsmart Campaigns
This is based upon audience attributes and can include affluence, postcode areas, age - plus many more. It is especially suitable for businesses with a local market or to focus the campaign on a very specific audience.
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TV Sponsorship
It can deliver nationwide and regional visibility, whilst associating brand & products with popular TV programming or channels viewed by your target audience. Fantastic promotional opportunity.
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Radio Campaigns
We also offer radio advertising services to our clients. It can build an emotional reactions in listeners & increase market awareness of your brand & products especially if run alongside TV campaign.
TV advertising magnifies your businesses visibility, increasing response and sales growth. It supplies an accountable platform to reach your target audience, to achieve long term sustainable growth for your business at low cost.
Creative Services
We can assist you with both planning & production of your TV advert. Whether you need a brand new creative or re-vamp an existing one we and our partners can produce the TV commercial that will make you stand out amongst your competitors.
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DRTV: Direct Response TV commercials
It is a very unique way of utilising the power of television to generate responses amongst your target audience in a cost effective way. These adverts are specifically targeted to provide fully measurable results.
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BRTV: Brand and Brand Response TV commercials
Created to emphasize your core brand values & aimed at influencing your target audience opinions & needs. It will not only cause the consumer to form new opinion about services & products your business offers but it will also create an emotional bond between customer and values presented by your brand.
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Showreel
If you have your own creative ideas we can prepare a bespoke advert including HD footage, actors and scripts. We can arrange unique settings and locations creating the perfect ambience. Anything is possible! Call us for a quote. Click here to see our showreel!
Get in Touch
For more information or to start planning your campaign, send us a message and one of our team will be in touch!
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